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Social media strategy

Audience

Who you want to find your business

Gender

Age

Location

Salary

Job Title, etc 

Facebook ads

Facebook advertising is the most targeted form of advertising

Instagram ads

With eye-catching visual content, Instagram can be another effective way to connect with your potential customers

Twitter ads

only pay when you've

achieved your marketing

objective

Linkedin ads

 show your ads to individuals

who work at specific

companies

 

Social media strategy

Goal

Why you want to be on

social media?

Increase brand awarness

Drive traffic to your website

Generate new leads

Serve your visitors

 
 

Social media strategy

Platform

Where do they usually hang out online?

Facebook - Instagram - Twitter - LinekidIn

 

Social media strategy

Time

When do they look for the type of

content you share?

Weekends - During their daily commute, etc