With over 2 million monthly advertisers, more businesses are realizing how effective Instagram advertising can be!
Whether you’re looking to grow your Instagram account, make sales, or drive more traffic to your website, a creative and well-targeted Instagram ad campaign can drive great results.
Why You Should Advertise on Instagram
The number of monthly active users (MAUs) on Instagram has skyrocketed in recent years, and there’s a good chance your target customers are on there too!
Younger audiences in the 18-29 range are particularly well-established on Instagram. And given their willingness to shop online, tapping into this demographic via high-quality, targeted ads could result in a huge number of sales for your business.
Of course, that’s not to say that Instagram advertising isonlyeffective for ecommerce! Businesses in all kinds of verticals can benefit from creating and sharing high-quality Instagram ads — everything from software brands to non-profits.
Here are a few more reasons why your business should advertise on Instagram:
1. Anyone can advertise on Instagram
Thanks to Instagram’s “promoted posts” ad format, which is extremely easy to set up, there’s a very low barrier to entry for running ad campaigns on Instagram.
2. You get access to Facebook’s advanced targeting tools
Instagram uses Facebook’s advertising platform, which is widely considered one of the best in the world.
Facebook provides tons of targeting options — you can reach people based on their behavior on your website, their engagement with your Facebook page, and other demographic data like age, gender, and location.
3. Audience engagement on Instagram is still really high
Instagram users are more engaged than the average social media user. And while trends do seem to show that Instagram engagement is dropping, the platform is still producing higher engagement rates for businesses compared to both Twitter and Facebook.
4. Instagram ads look and feel like organic content
Because Instagram ads are relatively subtle, users are much less likely to succumb to “banner blindness” when scrolling their feeds.
5. Instagram is already a big “shopping” destination
Instagram has already played heavily into shopping (tons of features that promote organic shopping experiences), so audiences are already primed to be sold to.