Imagine an advertising tool that helped you reach your ideal customers based on what they like, their interests, and their behaviors. A tool that saved you time and money by optimizing your ad delivery to get your message in front of those most likely to convert.
That's what you get with Facebook advertising, a platform used by many ecommerce entrepreneurs, especially those just starting out without much advertising experience or a big budget to spend. Anyone can fuel their business growth with Facebook ads, as long as they’re willing to learn the basics.
Why use Facebook for advertising?
With so many options, deciding where to spend your marketing budget can be difficult. What makes Facebook particularly attractive for new and experienced business owners boils down to three things:
1. Driving traffic from an active and engaged user base
Facebook is a place where we connect with family and friends, and—as much as we hate to admit it—it’s pretty darn addictive. Facebook reportedly has more than two billion active monthly users, and those users spend more time on Facebook than on competing social networks. In addition, Facebook owns Messenger and Instagram, two other popular mobile apps accessible to Facebook advertisers through its advertising platform. That’s a lot of active, engaged traffic to drive to your landing page.
2. Targeting customers based on demographics, interests, and behaviors
Facebook is designed for sharing personal updates and information, such as vacation photos, new songs you’ve discovered, and relationship statuses, with your network. All the likes and connections made on Facebook and Instagram create detailed user profiles that advertisers can tap into through targeted ads. Facebook advertisers can match their products and service against a long list of the users' interests, traits, and behaviors, resulting in a higher likelihood of reaching their ideal customers.
3. Generating brand awareness
Most businesses have a Facebook and/or Instagram business page they use for connecting with their fans and customers on social media. When you decide to use paid ads on Facebook and Instagram, you can opt to have them come from your brand’s social pages. This often results in increased brand exposure and new followers for your company, which is one of the benefits of advertising on social platforms.